Our specialists gain a clear understanding of your business and its objectives. The kickoff call will focus on defining the project brief and scope, as well as our team accessing existing branding assets. The needs of the target audience will shape the site’s look, feel and content.
We build a sitemap—based on keyword research, metadata and a UX review. By planning your website’s structure with a user journey, the user will be able to navigate from page to page in an intuitive way. This process helps us account for any functional specifications, features and technologies.
From there, we incorporate your company branding and our previous findings – to create wireframes and UI designs for both mobile and desktop. This helps you get a preview of your website’s look and feel: as well as helping us flag potential issues with user flow. Once you approve your design, it’s time for development!
At this stage, we build responsive page templates: creating a functional website, based on the graphic elements approved by the client. Then we conduct a content migration, uploading your content to the relevant locations on the website.
Once built, we do preliminary and final checks of the website’s technical elements and functionality: before the official delivery. Based on the creation of this test plan, we conduct browser and device testing – as well as quality assurance (QA) and user acceptance testing (UAT). Once your website is officially approved, we deploy to live: and your website is now visible to the end user.